*Oprah’s going back to the basics and has started up “Oprah’s Book Club 2.0.”
The project revitalization is a joint effort with OWN network and O Magazine and will start with popular memoir “Wild,” Cheryl Strayed’s story of her 1,100-mile hike along the Pacific Crest Trail in California and Washington.
But this time around, the book club gets an upgrade.
According to the Associated Press, besides the traditional paper version, featuring the circular Oprah book club logo, special e-editions will be made available that include Winfrey’s comments and a reader’s guide.
Readers will be able to share their opinions online via social media networks and at www.oprah.com.
“This is way different from the old book club,” Winfrey said in an online video announcement. “This time it’s an interactive, online club for our digital world.”
The new book club will serve as a testing ground for Oprah to check if she’s really got the same kind of influence she used to have. She first started the club in the mid-1990s, making several books big hits.
article courtesy of Eurweb.com